Welcome to my case studies. This is a selection of projects where I have applied UX research, service design, and strategy to solve complex problems and deliver meaningful user experiences.
Each case highlights a different aspect of my work—from improving customer journeys in financial services to building service blueprints in regulated industries to running hands-on user research that informs design decisions.
These examples showcase not just the outcomes but also how I work. I focus on collaboration, iteration, and evidence-based decision making.
Featured Projects
Compare Club – Life Insurance CX Redesign
Role: Senior Researcher & Service CX Designer
Year: 2025
Improving customer clarity and lead conversion through journey mapping, segmentation, and research validation.
YPrime – eConsent Platform Strategy
Role: UX Researcher
Year: 2023
Designed and tested a tablet-based platform for participants enrolling in clinical trials, replacing legacy in-person workflows.
Globant x Rockwell Automation – Software Redesign
Role: UX Researcher & Strategist
Year: 2022
Led UX evaluation and design coordination for industrial software transformation. Introduced PURE heuristic analysis to prioritise UX tasks.
Daimler – Smart App
Role: UX Researcher
Year: 2018
Led the end-to-end user experience design, development support, and usability testing of the official Smart Car app