Role: UX Researcher & Strategist
Client: IAmBank / WeAreBriqs
Location: United Kingdom
Duration: July 2015 – Dec 2015
Overview
As Lead UX Designer, I was responsible for the research, design, testing, and delivery of several innovative digital financial products. The goal was to enhance online banking services while aligning with users’ real-world financial needs. I contributed across the full product lifecycle, from early discovery to post-launch iterations.
Key Responsibilities
- UX Strategy & Research
- Led discovery efforts through user interviews, journey mapping, and competitor analysis.
- Defined a robust set of user personas grounded in research—still used as design thinking references by the team.
- Product Design
- Delivered UX flows and wireframes for new banking features.
- Collaborated closely with Product Owners and Developers to refine user stories and design backlog items.
- Testing & Validation
- Organised and moderated usability testing sessions to gather insights and iterate on the banking app experience.
- Prioritised quick wins and accessibility improvements in collaboration with engineering.
- Design System & Documentation
- Standardised UX patterns for a cohesive user experience across multiple digital products.
- Documented findings and workflows to ensure continuity across teams.
Outcomes
- Validated digital banking flows for account setup, transaction tracking, and in-app support.
- Improved onboarding and task clarity for first-time users based on testing insights.
- Contributed to the launch of a mobile banking platform positioned for early adopters in the UK fintech market.
Key Learnings
- Grounded personas and testing insights are critical in financial services, where trust and clarity are paramount.
- Designing within regulated industries requires a balance of creativity, accessibility, and compliance.