Senior UX and Service Designer
I’m a human-centered design strategist with over 10 years of experience shaping digital products and services across industries such as finance, health, education, utilities, and tech. I specialise in bridging business goals with real user needs—through research, service design, and strategic UX thinking.
Throughout my career, I’ve helped organisations—from start-ups to enterprise brands—transform fragmented experiences into journeys that are intuitive, efficient, and human. I’ve worked remotely with global teams, leading cross-functional workshops, aligning stakeholders, and using frameworks like journey mapping, heuristic evaluations, service blueprints, and PURE analysis to drive measurable improvements.
I believe great experiences are co-created, not imposed. I work closely with product, engineering, marketing, and research teams to validate insights and test assumptions, ensuring design adds value—not just polish.
Currently, I’m consulting as a Senior CX Designer at Compare Club (Australia), helping optimise the customer journey across verticals like Life Insurance and Home Loans.
Industries: Insurance · Finance · MedTech · EdTech · Automation · Professional services
Philosophy: Human‑centred, insight‑driven, service‑oriented
Certifications: SAFe Practitioner
Fun fact: Cyclist, coffee lover, dad to Belén.